factors into consideration. Online marketing automation company Performable saw a 21 percent jump in new signups after changing the call-to-action buttons on its website from green to red. The study found, however, that exposing students to the color red prior to an exam has been shown to have a negative impact on test performance.
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Red, red stimulates and excites the brain. It has the same energizing quality as red but is more muted, which can bring about a sense of comfort and creativity. Applied (Color) Theory, despite the numerous factors that seem to influence our perceptions of color, many people within each culture seem to share similar views about various shades. This is the next step in Eisemans workflow: What is the companys image? It can even have different meanings across cultural lines. These colors are often described as calm, but can also call to mind feelings of sadness or indifference. For instance, even our most ancient of ancestors would have felt angst when seeing a rush of red blood, or satisfaction at waking to find blue skies overhead. Gender is another key separator. The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price as well as availability. Throughout the experiment, she measured the heart rate of each participant, and gave them a paper-based task in order to gauge their alertness. One striking graph in Hallocks online paper showed a significant divide between the favorite colors of different age groups.
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